Corporate Visual Identity Design for Brands (Examples & Services)
Published 2 Dec, 2024
A distinctive visual identity can transform a good brand into an unforgettable one. However, it can be challenging to create a strong visual identity that continues to reflect your company’s personality as it grows. Don’t go it alone—tap into scalable brand design services.
Regardless of your product or service offering, establishing a solid visual identity is how you create an easily recognizable, trustworthy brand. Companies with consistent branding see up to 20% more growth and 33% greater revenue than those with inconsistent branding.
But creating a distinct visual identity isn’t easy. Our first bit of advice is to tap into as many resources as possible before you put pen to paper. Superside’s everything-you-need-to-know branding guide is an excellent place to start, as it’s loaded with information to steer your brand development journey.
To further help you, we look at common visual brand identity challenges—and how to sidestep them—in this article. Then, we consider why partnering with a visual identity design service that acts as your creative team’s creative team (that’s us!) is best for an enterprise like yours. 😉
Why Visual Identity Matters for Enterprises
A knockout visual identity conveys a brand’s personality, values and message through visual elements.
Here are three important reasons why your company should invest in the process of developing your identity:
Reason #1: It amplifies brand loyalty
A successful visual identity includes colors, typography and images that resonate with your target audience, creating deeper connections and lasting relationships.
84% of consumers say they remain loyal to brands that align with their values.
Reason #2: It creates distinction
Your brand identity sets you apart. Think Nike’s slogan and swoosh, and McDonald’s golden arches.
Some brand names have become so widely used that they’re now generic terms. For example, many of us say “Band-Aid” for any adhesive bandage or “Kleenex” for any brand of facial tissue.
Reason #3: It creates consistency
A consistent visual identity ensures all interactions with your brand—whether online, in print or in person—feel familiar and reinforce its message.
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4 Visual Identity Challenges (and Solutions)
Managing your brand’s visual identity across multiple channels, regions and product lines can be challenging. Let’s explore proven strategies for success:
1. Evolving consumer trends
A brand’s visual identity needs to adapt to constantly shifting consumer preferences.
The solution: Stay updated on design trends, technology and consumer behavior through regular market research and customer feedback to refine your brand strategy and identity.
2. Consistency across channels
Maintaining a consistent visual identity across marketing channels takes time and effort as your business grows.
The solution: Set up an easy-to-use brand asset management system and define clear guidelines to ensure consistent use of assets across all platforms.
3. Vague brand identity
Many brands struggle to define their identity in a way that resonates authentically with their target audience. This connection matters: Research shows that 63% of consumers prefer to purchase from brands they trust, making an authentic brand identity crucial for building customer loyalty.
The solution: Thorough market research will help you understand your audience and create a visual identity design that matches their values and preferences.
4. Limited options
When branding is uniform across all channels—your website, social media accounts, emails or packaging design—customers are more likely to perceive your brand as reliable and professional.
The solution: Plan ahead and keep your creative assets adaptable and scalable so your brand identity can work across multiple formats.
Key Components of an Effective Visual Identity Design
Design elements to bring a strong visual identity to life include:
How Visual Identity Design Impacts Brand Longevity and Market Positioning
Creating a visual identity helps potential customers connect with your unique brand story in the following ways:
Consistent brand recognition
Your visual identity enhances brand recognition and loyalty among target customers—essential for all businesses wanting to succeed. A familiar logo design, color palette and design style drive brand recall, making it easier for target customers to choose your product over competitors.
Differentiation in competitive markets
A strong visual identity distinguishes your brand by instantly conveying its values and uniqueness.
Take Apple’s minimalist design language and clean aesthetics that reflect innovation and simplicity or Coca-Cola’s consistent use of red that evokes energy.
Enhanced customer perception and trust
A cohesive visual identity conveys professionalism and reliability, which ultimately helps to build trust and long-term customer relationships.
Internal brand alignment and culture
A consistent brand identity is crucial for shaping company culture. It reinforces core brand values and underscores a shared purpose, creating unity among employees. Your brand identity can boost team spirit, morale and internal brand loyalty, resulting in a more engaged workforce.
Solidify Brand Identity and Fuel Growth
Check out our portfolio of brand identity work to see how Superside can help you seize opportunities and accelerate your creative pipeline.
Superside’s Corporate Visual Identity Design Services In Action
If you’re planning a rebrand or need help developing a new logo, Superside has the expertise and proven track record to ensure your visual identity design drives long-term impact.
We are more than just a design subscription service: we are your creative team’s creative team, working as an extension of your in-house creatives to ensure consistency and visual identity alignment, as you are about to see!
Case study #1: Toast
Take the recipe for success we produced for Toast, for example.
Our team of creatives refined the company’s visual identity with realistic 3D renders and motion graphics, while streamlined workflows enabled project delivery 85% faster than it would usually take.
By setting up sound design systems, we also ensured consistency across all creative categories.
Case study #2: Antler
Superside played a pivotal role in helping Antler rebrand under a tight timeline of just 3.5 months (you read that right!).
Recognizing the need for a cohesive visual identity aligned with new messaging, Superside brought in its expert team to craft a refreshed brand that reflected Antler’s innovative, people-first approach to venture capital.
We collaborate with innovative companies that are transforming industries—our brand needed to embody that same dynamic energy. We lacked brand elements adaptable for animation to make an impact on digital platforms. It was essential to inject freshness and humanity into our identity, allowing people to truly feel the vibrant life force driving Antler.
By collaborating closely with Antler’s marketing calls and incorporating input from partners across six continents, Superside ensured that the brand refresh was both strategic and visually engaging, emphasizing Antler’s entrepreneurial spirit and humanity.
Antler's new mission statement
The result was a visually arresting and emotion-evoking brand identity that unified Antler’s messaging and design across multiple touchpoints, including email templates, landing pages, social media assets and flagship reports.
The rebrand was met with unanimous praise from founders, investors and employees, highlighting the success of Superside’s collaborative and rigorous approach. Our partnership empowered Antler to effectively convey its mission and scale its brand presence globally.
Case study #3: OPA
Food-focused app OPA! also benefited from Superside’s scalable brand design services. This was our recipe for success:
End-to-end branding solutions
We revitalized the company’s brand image, infusing it with energy. From renaming the brand to creating a new visual identity, we ensured every design element was aligned with the brand’s vibrant new personality.
Custom brand experts
Our design team combined human creativity with cutting-edge AI design tools like Midjourney and Photoshop to quickly deliver appetizing visuals fit for OPA!’s revamped identity.
Rapid turnaround and managed workflow
OPA! needed results fast. In just 30 days, we completely refreshed the brand and tripled the expected creative output, delivering on-brand social media posts and more.
(Psst! If you’re really pressed for time, we can produce exceptional creative on tight 48-hour turnarounds.)
Predictable, scalable subscription pricing
With our innovative subscription model, OPA! could meet its ambitious goals without overspending. From the get-go, they had complete control over how they spent their budget.
Onboarding for consistency
Superside’s commitment to learning OPA!’s brand standards, target audience and workflows ensured efficient onboarding, saving time and money.
What To Consider When Choosing a Visual Identity Design Service for Enterprises
A successful design partnership can mean the difference between preserving your hair and tearing it out. Forgo the frustration by selecting the right design service or branding agency for your company.
Key factors to consider when choosing a team to develop your brand’s identity:
- Expertise and range of services: Choose a partner that offers a wide range of services and has extensive experience in enterprise-level branding and design.
- Flexibility and speed: Turnaround times are crucial, so look for agencies and services that can easily address time-sensitive needs. (Worth noting: Superside’s scalable brand design services help meet tight deadlines without sacrificing quality, keeping our customers competitive and agile.)
- Seamless brand consistency: Look for a corporate brand identity design service that ensures all assets contribute to a unified brand story. The service should prioritize brand integrity so that all creative combine to create a strong brand presence.
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Superside’s Visual Identity Design Services Create Lasting Brand Impact
You need scalable brand design services if you need to develop a strong visual identity that sets your company apart.
We may be biased, but we genuinely believe our systematic approach to branding helps our customers create powerful brand identities that help them secure long-term success.
Differentiate your brand with confidence. Book a call with Superside to discuss your brand’s visual identity.
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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
