Creative services

AI Consulting

Our AI consulting services make integrating AI into your workflows seamless and practical. We design solutions tailored to your team, processes, and goals—unlocking new opportunities for creativity, efficiency, and growth.

Impact analysis

Readiness Assessment

Prioritized Action Plan

Basic prompting

Tailored Upskilling

Learning Paths

Change management

Custom image prompt library

Custom GPT

Image & illustration models

Impact analysis

Readiness Assessment

Prioritized Action Plan

Basic prompting

Tailored Upskilling

Learning Paths

Change management

Custom image prompt library

Custom GPT

Image & illustration models

Trusted by 500+ of the world's biggest brands

People-centric, process-driven

Unlock the full potential of AI for your business

AI amplifies efficiencies, drives innovation and boosts performance.

Superside's AI Consulting helps you structure the rollout and scale your AI transformation—placing a focus on people as well as processes in order to maximize outcomes.

No matter where you are in your generative AI journey, we help you and your teams embrace a culture of change and set a course for realizing near and long-term value.

THE AI CONSULTING YOU'VE BEEN SEARCHING FOR

End-to-end AI transformation support

Many AI transformations fail due to a lack of structured rollout. Our people-centric approach ensures success by identifying key workflows and managing change effectively.

workflow optimization

AI strategy

We identify where AI can bring outsized value to your existing workflows, outlining roadmaps and practical steps for every phase.

enable your team

AI enablement

We help your internal team onboard with positive change management and hands-on, tailored upskilling programs.

easy scalability

AI Solutions

Your people know your brand and your AI should too. We create custom solutions that scale your brand and build the foundations for consistent quality across your visuals and messaging.

our team

Leading the charge in AI Consulting

Jan Emmanuele

Jan leads Superside’s AI team, with a PhD in AI, experience in AI for medical devices, McKinsey tech consulting, and VC generative AI research.

Constanza Lima

Constanza, formerly at BCG, blends fintech and digital marketing expertise with strategic insights to help clients drive innovation through generative AI.

Javier Mena

Javier Mena, now at Superside, has an MBA, McKinsey consulting experience, and a background in AI, R&D, and startups focused on driver safety.

Marcus Delboux

Before Superside, Marcus worked at BCG on digital transformation and BTG+ on customer engagement, specializing in AI for efficiency and team upskilling.

Fabrizio Morales

Fabrizio, an LSE-trained Economist, blends McKinsey strategy expertise with AI innovation at Superside, focusing on creative workflows and team empowerment.

Vahram Tadevosyan

Vahram, a Machine Learning Scientist, specializes in generative AI, computer vision, and deep learning, with research published in top AI conferences.

Jan Emmanuele

Jan leads Superside’s AI team, with a PhD in AI, experience in AI for medical devices, McKinsey tech consulting, and VC generative AI research.

Constanza Lima

Constanza, formerly at BCG, blends fintech and digital marketing expertise with strategic insights to help clients drive innovation through generative AI.

Javier Mena

Javier Mena, now at Superside, has an MBA, McKinsey consulting experience, and a background in AI, R&D, and startups focused on driver safety.

Marcus Delboux

Before Superside, Marcus worked at BCG on digital transformation and BTG+ on customer engagement, specializing in AI for efficiency and team upskilling.

Fabrizio Morales

Fabrizio, an LSE-trained Economist, blends McKinsey strategy expertise with AI innovation at Superside, focusing on creative workflows and team empowerment.

Vahram Tadevosyan

Vahram, a Machine Learning Scientist, specializes in generative AI, computer vision, and deep learning, with research published in top AI conferences.

success metrics

Our unique insights

12

Enterprises served over the past year

1k+

Employees surveyed

400+

Interviews conducted

Guide

The Creative Leader’s Guide to Accelerating AI Adoption

Learn more

Blog

How Custom AI Models Help Brands Scale

Learn more

Blog

Responsible AI: What Enterprise Brands Need To Know

Learn more

workflow optimization

AI Strategy

We take a structured approach to identifying key opportunities within your company to adopt Generative AI, taking into account your unique content types and workflows.

Impact analysis

Identify your key workflows and content types, which steps in your workflows benefit the most from generative AI and the level of efficiency improvement you can expect.

Readiness assessment

Determine your organization’s aptitude for adopting Generative AI and which teams are best positioned to pilot the adoption of AI.

Prioritized action plan

Evaluate and select AI tools based on the most impactful workflows, integration requirements and your company's data strategy.

enable your team

AI Enablement

Technology is a tool. However, people power processes. Our people-first approach ensures that your people get the training and support they need to inspire greater creativity and fuel results.

Basic prompting

Introductory session on ChatGPT prompting best practices to enhance your team's foundational AI skills.

Tailored upskilling

Highly practical upskilling programs tailored to your specific needs, helping your team apply new skills effectively.

Learning paths

Customized learning paths defined to match your unique workflows and skill sets, ensuring targeted and relevant training.

Change management

Strategic support in managing change and developing a communication strategy to facilitate greater AI adoption within your organization.

easy scalability

AI Solutions

Your people know your brand and your AI should too. We create custom solutions that scale your brand and build the foundations for consistent quality across your visuals and messaging.

Content automation

Automated content production across channels, segments, and geographies

Product photography

Scale product shoots to 1000s of SKUs and integrate into your CMS/DAM system.

Custom image & illustration models

Design and create custom image and illustration models, training your designers on how to use these new tools.

Custom large language models

Create a custom models for copy that speaks your tone of voice and reflects your style guidelines.

MEASURABLE SUCCESS

Proven AI adoption expertise

AI design projects completed

1.2k+

Credits saved using AI within workflows

60k+

Saved using AI design

$2M+

Average customer satisfaction

4.9/5

"Superside makes it easy for Shopify's Growth team to get design done well and fast. Their platform is intuitive and enables speed."

Amir Jaffari, Growth Lead at Shopify

4,375Assets per concept delivered

12h-24hTurnaround time

ShopifyHow Shopify Built a Growth Workshop to Unlock Rapid Experimentation

"I am beyond happy with the work. Your designers routinely save the day!"

Justin Rands, Director of Brand at Oyster

57%Production time saved

$10,775Cost savings

20Videos delivered

OysterHow Oyster Automates Global Social Media Campaigns

"Superside has been a huge, huge success for us. Managing the design volume expected of our team was only possible with the support Superside provides."

Ethan Duff, Global Head of Creative at Salesforce

"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."

Marc Vitulli, VP Marketing at S&S Activewear

4xIncrease in design capacity

60%Reduction in time to market

60+Number of brands

S&S ActivewearHow To Keep Creative Fresh for 60+ Different Brands

"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."

Myriam Malinge, Head of Marketing and Comms at Satair

100Average NPS for design projects

24h-48hTurnaround time

SatairHow Satair Uses Superside to Maintain Brand Consistency at Scale

"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."

Joseph Bradley, Global VP of IoT & Digital Services at Cisco

"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."

Billy Schneider, Director of Digital Marketing at Oportun

"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."

Xander Shapiro, Chief Marketing Officer at ZEA

"Superside makes it easy for Shopify's Growth team to get design done well and fast. Their platform is intuitive and enables speed."

Amir Jaffari, Growth Lead at Shopify

4,375Assets per concept delivered

12h-24hTurnaround time

ShopifyHow Shopify Built a Growth Workshop to Unlock Rapid Experimentation

"I am beyond happy with the work. Your designers routinely save the day!"

Justin Rands, Director of Brand at Oyster

57%Production time saved

$10,775Cost savings

20Videos delivered

OysterHow Oyster Automates Global Social Media Campaigns

"Superside has been a huge, huge success for us. Managing the design volume expected of our team was only possible with the support Superside provides."

Ethan Duff, Global Head of Creative at Salesforce

"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."

Marc Vitulli, VP Marketing at S&S Activewear

4xIncrease in design capacity

60%Reduction in time to market

60+Number of brands

S&S ActivewearHow To Keep Creative Fresh for 60+ Different Brands

"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."

Myriam Malinge, Head of Marketing and Comms at Satair

100Average NPS for design projects

24h-48hTurnaround time

SatairHow Satair Uses Superside to Maintain Brand Consistency at Scale

"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."

Joseph Bradley, Global VP of IoT & Digital Services at Cisco

"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."

Billy Schneider, Director of Digital Marketing at Oportun

"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."

Xander Shapiro, Chief Marketing Officer at ZEA

our work

These brands already stepped up their game with Superside

Webflow

Illustration Design, Ad Creative

Pernod Ricard

eBook & Digital Reports, Video Production

Salesforce

Motion Design, Ad Creative

Shopify

Ad Creative

Antler

Brand Identity, Motion Design, Social Media Creative

Reddit

Motion Design, Social Media Creative

FAQS

Frequently asked questions

By adopting AI at scale, Superside has achieved significant cost savings for customers. For instance, we have saved over $1.5M across more than 800 projects.

Superside's strategy support identifies where generative AI can bring outsized value to your workflows and outlines a practical roadmap for implementation. This includes strategic advisory, communication strategies and hands-on support for a smooth AI adoption.

The AI Diagnostic is a comprehensive assessment designed to identify where generative AI can bring the most value to your organization. It includes an impact analysis, organizational readiness assessment tooling requirements, and a prioritized action plan.

Our upskilling programs are tailored to your organization and include on-demand learning, live coaching and real-world project work based on your workflows. The goal is to equip your team with practical AI skills that can be applied in their workflows.

Yes, we specialize in creating custom AI tools and models tailored to your brand's specific needs. This includes custom GPTs for on-brand copy and bespoke image and illustration models.

We configure and integrate AI tools into your existing workflows, ensuring seamless operation and on-brand results. This includes setting up custom models and training your team on the new tools.

We take a human-centered approach to change management, involving stakeholders early, providing transparent communication and offering comprehensive training and support. By demonstrating quick wins, listening and involving team members in the AI adoption process, we reduce resistance and foster enthusiasm for AI.

We rely on responsible AI guidelines, ensuring that our AI solutions are ethical, transparent and compliant with your specific requirements. We also include AI responsible use in our training to ensure AI is adopted following your requirements from the start.

We focus on integrating AI into your existing workflows rather than just implementing tools. This ensures that AI complements and enhances your creative processes, leading to seamless operation and on-brand results. We also provide training to help your team effectively use the new AI tools in their daily tasks.

Using AI in design projects brings many advantages. It automates tasks, gives insights data-based insights, enables personalized experiences and boosts creativity. In addition to efficiency and cost-savings, it lets you explore more creative approaches and scale your overall design capacity. With novel approaches, it sets you apart from the crowd. And, as generative AI continues to evolve and improve, the possibilities are nearly endless.