How IPG Created a Bank of AI-Enhanced Illustrations in 12 Hours
Background
Independence Pet Group (IPG) is one of North America's premier pet insurance and service conglomerates—their umbrella shelters over 15 distinguished pet service and insurance brands.
THE BRIEF
Creative Freedom To Develop an Illustration Style
IPG handed Superside an exhilarating task: develop stickers and virtual meeting backgrounds to enrich their internal merchandise collection. With no fixed illustration style in place, Superside not only embraced the creative scope but also stepped up to suggest text for the elements.
Our guidance
We swiftly embarked on an exploration of various illustration styles to identify the perfect match for IPG.
By leveraging AI, we efficiently produced various illustrations, maximizing the client's available design hours.
The woRK
Dedicated AI Specialists Synchronized With Creative Leaders
Superside's AI experts and IPG's account team came together, setting the stage with a collaborative kickoff call among the creative heads.
Creative process
Our AI maestro embarked on a diverse illustration quest using Midjourney, curating many styles for the lead's appraisal. Post-feedback, we narrowed it down to two distinguished styles, offering IPG a choice.
Style 1: A whimsical appeal with illustrations reminiscent of Wes Anderson's "Isle of Dogs": delightful without feeling juvenile. Picture one of these characters subtly gracing a video call backdrop!
Style 2: A hand-drawn charm using a traditional sketch-style rendition for a cuddlier aesthetic.
IPG's selection set the tone for 14 illustrations, 8 virtual backgrounds, and 4 stickers. Our AI expert also crafted the accompanying text.
"These were really fun to see! We like both visual approaches, with a primary preference for Style 2. All of the examples look fantastic, especially for upcoming Fall/Winter themes."
Illustrations
Virtual backgrounds
Stickers
Bright spots
- Harnessing Midjourney's prowess, we crafted a vast range of illustrations—a task that would conventionally stretch over days or weeks.
- Having a single creative handle everything from illustration to design and copy demonstrated how the right talent can streamline staffing needs.
- IPG loved our creations, needing zero revisions!
Stumbling blocks
While Midjourney excelled in maintaining a consistent illustration vibe, occasional deviations surfaced. Keeping the primary reference image in each prompt proved helpful in ensuring continuity.
AI tools
- Midjourney
- Adobe Photoshop
THE IMPACT
Finding the Perfect Visual Voice in Record Time
AI tools have revolutionized the realm of illustrations. In a mere 11.5 hours, IPG achieved what traditional methods would deem unfeasible. By quickly presenting IPG with a variety of styles, our AI creative team helped them find their ideal visual identity, ensuring efficiency without straining resources.
Superside: Human-Powered Design, Enhanced by AI
Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities
Improve your marketing performance
Get high-quality creative, ship campaigns faster and stand out from the competition.
Be more agile & responsive
Never say no to another project request. Get a hassle-free creative partner that can keep up.
Elevate your team
Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.
Save time & be more cost-efficient
Increase your design capacity without additional hiring and with fewer vendors to manage.
See Superside in action
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.