Michelle Martin
Contributing WriterMichelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).
Artificial Intelligence7 min read
How Custom AI Models Help Brands Scale
But first, what are custom AI models? How do creative teams use them and how are they made. Oh, and some examples would be good too.
Contributing Writer
Creative-as-a-Service8 min read
Speed vs. Efficiency: Why Creative Teams Need Both
Limited resources, inefficient solutions and this whole AI transformation thing. What's a creative team to do? Demand both speed and efficiency, that's what.Contributing Writer
Digital Advertising6 min read
Why Your Digital Transformation Technology Stack Should Include AI
Wondering why your digital transformation technology stack should include AI? What does that even mean for your marketing and creative workflows? Find out.Contributing Writer
Artificial Intelligence7 min read
The ROI of AI in Creative Workflows
The true ROI of AI in creative workflows isn't the money or time saved. It's the problems it solves along the way and the space it makes for human creativity.Contributing Writer
Artificial Intelligence12 min read
10 AI Design Examples That Saved Our Clients Over $300,000
These 10 AI design examples show how AI is a force multiplier, letting you quickly build on-brand image libraries and push the boundaries of creativity.Contributing Writer
Artificial Intelligence8 min read
Your Creative AI Copyright Questions, Answered
Concerned about AI copyright? Let's fix that. Learn how to apply AI to creative work responsibly, including when you should (and shouldn’t) use these tools.Contributing Writer
Artificial Intelligence7 min read
The Transformative Effect of AI in Creative Industries
AI in creative work is everywhere, but what kind of effect is it really having? Get a Creative Director's honest take on the impact of AI in creative industries.Contributing Writer
Artificial Intelligence12 min read
10 Best AI Design Tools Curated by Superside’s Experts
Which AI design tools should you use? Discover the top 10 best AI design tools Superside’s team leverages to speed up their workflows by 30-60%.Contributing Writer
Artificial Intelligence8 min read
How to (Actually) Build Your AI Marketing Strategy
Stuck in experimentation land without ever getting a real AI marketing strategy in place? Get unstuck with 5 steps to launch a ROI-driven strategy.Contributing Writer
Video Marketing5 min read
Video Marketing Statistics To Inspire Your 2024 Campaigns
See how marketers and creatives are using video right now, from challenges to trends. Dig into the latest data and video marketing statistics.Contributing Writer
AR & 3D Design7 min read
7 Actually Awesome Augmented Reality (AR) Advertising Campaigns
How do you create an AR advertising campaign that drives real results? For starters, get inspired by these examples and see what made them succeed.Contributing Writer
AR & 3D Design8 min read
8 Best Augmented Reality Design Agencies in 2024
Augmented reality delivers 3X the results for half the price of traditional marketing. Here are your top options for augmented reality design agencies.Contributing Writer
Video Marketing8 min read
A Masterclass in Video Production: Learn From the Pros
Learn how to go from idea to stunning video with the right video production process and unlock easy, repeatable growth.Contributing Writer
Video Marketing6 min read
5 Expert Video Marketing Tips from Superside’s Creatives
How do you break through and get the right people to notice your video? These 5 video marketing tips from Superside's creatives can help.Contributing Writer
Video Marketing9 min read
The 10 Best Video Marketing Agencies in 2024
With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here.Contributing Writer
Video Marketing6 min read
7 B2B Video Ads People Actually Enjoyed
B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.Contributing Writer
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