LIVE WEBINAR SERIES
Work That Works: Ad Creative That Creates Results
The balance between creative innovation and marketing strategy powers success in advertising. During this webinar, we dive into both perspectives.
Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social) share their unique insights into crafting high-performing ads. In this session, they discuss how strategies evolve based on the customer’s journey through the funnel, how to experiment with ad concepts, and how marketing and creative teams collaborate to deliver outstanding, effective campaigns.
Learn from the best
Our speakers
Learn from our speakers who have gained experience leading successful campaigns for top brands like Wix.com and Sprout Social. They have mastered the art of creative ad performance, developing strategies that align marketing goals with creative innovation.
Session agenda
What you can expect to learn from this session...
What Makes an Ad Successful: Two POVs
Explore how marketers and creatives define ad success differently - whether through engagement, ROI, or storytelling and brand alignment.
The Creative Process: From Idea to Execution
Gain insights into how creative and marketing teams collaborate to develop, launch, and measure high-performing ad campaigns, from ideation to publication.
Ad Strategies for Every Funnel Stage
Learn how to tailor your creative strategies for each stage of the customer journey, maximizing impact and engagement across the funnel.
Measuring Ad Performance
Discover how to test and experiment with ad concepts, and how data and feedback loops help improve ad effectiveness while driving measurable results.
Make Your SaaS Ads Even More Sassy
Scroll through a collection of swipe-worthy SaaS ads and
tactical marketing tips to delivering pure SaaS-tis-faction.
LIVE WEBINAR SERIES
Work That Works: Ad Creative That Creates Results
The balance between creative innovation and marketing strategy powers success in advertising. During this webinar, we dive into both perspectives.
Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social) share their unique insights into crafting high-performing ads. In this session, they discuss how strategies evolve based on the customer’s journey through the funnel, how to experiment with ad concepts, and how marketing and creative teams collaborate to deliver outstanding, effective campaigns.